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CMA Board Members

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The CMA Board comprises a blend of experience, skills and vision necessary to ensure the success of the complementary healthcare industry.
Driving CMA’s strategic direction for 2018 are the following industry leaders:
CMA President: Dusko Pejnovic (Lipa Pharmaceuticals)
CMA Vice-President: Paul Manion (Blackmores)
CMA Treasurer: John Baker (Go Vita Springwood)
CMA CEO: Carl Gibson (Complementary Medicines Australia)
John Kavanagh (Integria Health Care)
Ben Rowe (Brauer Natural Medicine)
Wayne Coote (Pathway International)
Justin Howden (Swisse)
Ian Chant (Aker BioMarine Australia)
Daniel Baden (BioMedica)
Paula Hann (Metagenics)
Howard Biggs (PharmaCare Laboratories)

Dusko Pejnovic

CMA's President
Dusko Pejnovic - Lipa Pharmaceuticals, CEO

Dusko is the President of the CMA Board and is currently the CEO of Lipa Pharmaceuticals Ltd. Dusko holds a Masters of Business Administration and Bachelor’s Degree in Chemistry. He also has experience in a broad range of industries including Pharmaceuticals, Foods, Confectionery, FMCG and B2B services.


CMA's Vice-President
Paul Mannion - Blackmores - Director of Innovation

Experienced Director of Innovation with a demonstrated history of working in the natural medicine, health and wellness industry. Skilled in Product Development, Regulatory and Government Affairs, Clinical Research, Medical Education and Strategic Planning. Strong product management professional with a deep understanding of the intersection between modern science and traditional medicine, with a Post Grad Cert focused in Pharmaceutics and Drug Design from University of New South Wales. Extensive experience as a Director of Complementary Medicines Australia leading regulatory reform agenda.

CMA's Treasurer
John Baker - Go Vita Springwood, Owner/Manager

John has previously served as CMA Vice President and Treasurer and led the Board as President for 2 years. He has also been a member of the Complaints Resolution Council since its inception. During his tenure in various roles he has witnessed and played a part in the strong development of the CMA Codes of Practice and Government Relations elements of the CMA. John has owned Go Vita Springwood for over 22 years and is currently a Director of Go Vita Distributors Ltd and Nutrivital Pty Ltd. John’s clear and continuing aim for the CMA and the Complementary Medicines Industry is for products to become fully integrated and an equal part of the Government’s Health Policy.

Sally Brumley

Carl Gibson - Complementary Medicines Australia, Chief Executive Officer

Carl Gibson started his career in the UK as a public servant, before joining the Conservative Party as a media and political adviser.  He served under UK Prime Minister John Major from 1990 to 1994. His career spans over 25 years and he has specialised in Regulation, Public Policy and Campaign Communications. He was part of the senior leadership teams that transformed Allscripts-Misys the USA healthcare software company and UK nuclear generator British Energy. He was most recently Head of Brand & Communications at Australia's leading natural health company Blackmores, before being appointed in September 2013 as Chief Executive of the Complementary Medicines Australia.

Carl holds a Masters of Science in Corporate Governance and serves on the Advisory Board of The National Institute of Complementary Medicines, The Complaints Resolution Panel and the BCompMed Course Advisory Committee for Endeavour College of Natural Health.

John Kavanagh - Integria Health Care - Chief Executive Officer

John has over 25 years’ experience in Healthcare and Consumer Products, and is Chief Executive Officer of Integria Healthcare.

He holds a Bachelor of Economics degree and is a qualified Chartered Accountant, having also owned and managed a small accounting practice for over 10 years.

John has sat on numerous boards and committees of both Commercial and Not for Profit organisations, and is also a Member of the Australian Institute of Company Directors.

Ben Rowe - Brauer Natural Medicine - Chief Executive Officer

Ben has over 25 years of experience in business development, marketing, strategy and general management roles across a variety of industries.

He holds a Bachelor of Economics, Associate Diploma in Marketing and in 2016 was awarded an Industry Leaders Fund scholarship to study the Advanced Management Program at INSEAD Business School.

Ben Rowe has been the CEO of Brauer Natural Medicine for the past 6 years and became a Board Member of Complementary Medicines Australia in 2015.

Wayne Coote

Wayne Coote - Pathway International, Managing Director

Wayne is a current CMA Board Member with 30 years experience in the healthcare industry in various management positions. Over the last 15 years Wayne has been responsible for running Pathway International, which supplies specialty healthcare ingredients to brand marketers and contract manufacturers for products which are used by customers of the complementary healthcare industry.

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Justin Howden - Swisse - Head of Government Relations, Public Policy and Community Engagement

Justin leads the Swisse portfolio of Government Regulations, Public Policy, Scientific Development and Community Engagement. His prior roles have included Marketing, Sales, NPD and Asia Management roles with Kraft, Goodman Fielder and Fonterra, as well as leading the Victorian Government’s trade and investment attraction team for Asia. Justin is on the Board of the European Australia Business Council, and was previously National President of the Australia Malaysia Business Council and the Australia Philippines Business Council and on the Board of Swinburne Ventures, the University’s external Board for research commercialisation.

Ian Chant - Aker BioMarine Australia, General Manager

Ian has had senior positions in public and private organizations since 1987. He has worked on Industry agendas with the Queensland State Government. He has been part of the Complementary Medicines Industry for more than 12 years. Throughout his career he has held positions in the Laboratory, Production Management, Sales & Marketing, Business Development and General Management. For over eight years he ran his own Management Consultancy providing advice on Strategic Management as well as lecturing at Universities and Leadership Development programs.

Ian has been a Fellow of the Australian Institute of Management, a Chapter Leader of the International Society of Pharmaceutical Engineers, a Diploma Member of the Institute of Brewing (Master Brewer) and holds a degree in Applied Science and Post Graduate qualifications in Applied Science and Business Administration.



Daniel Baden - Executive Director - BioMedica Nutraceuticals

Daniel started his work life in corporate business, but has been involved in the Natural and Complementary medicine industry since 1985. He has qualifications as a Naturopath and Medical Herbalist. In this time he has practiced as a Naturopath in Sydney, lectured at the Naturopathic Colleges, and spoken at conferences and seminars in many different countries. He has accepted invitations to participate on a number of university, college and industry boards and committees both locally and internationally. On the business side Daniel founded Traditional Medicine Supplies in 1989 which, before he sold the company, represented 120 industry suppliers to nearly 10,000 practitioners, on-line retailers, health food stores and pharmacies. Previously he had also started Phytocare, a retail brand which he has since sold. In 2000 he became a founding director of BioMedica Nutraceuticals, a practitioner brand, where he currently serves as the Executive Director.


Paula Hann - Managing Director AZN - Metagenics

Paula Hann has worked for Metagenics ANZ for over 17 years. During this time she has worked in various roles in sales and marketing on both the Practitioner and retail side of the business. In her time at Metagenics ANZ Paula has been responsible for multimillion dollar marketing budgets, and played an integral role in the marketing and promotion of leading retail brands like Inner Health and Ethical Nutrients. Paula and her team have lead the delivery to market of industry first probiotics and novel delivery systems of natural medicines.  Paula has also played a key role in driving the growth of market leading Practitioner brand, Metagenics, and is proud of the  industry leading education for healthcare professional that Metagenics provides.  She is a passionate advocate for the industry and believes that natural medicine is the medicine of the future, and it’s role will only become more important as we battle to address the rising tide of chronic disease. 


Howard Biggs - General Manager, Personal Care & New Zealand - PharmaCare Laboratories Pty Ltd

Howard Biggs has been with PharmaCare for 10 years and was previously the International Brand Director at Unistraw International. He has a strong Marketing and Strategy background having previously held various marketing positions with Barclays Bank and was a Sales & Marketing Consultant with Pursuit NHA International and Unilever in South Africa.

Howard studied Commerce at the University of KwaZulu-Natal.

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