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Media Releases

  • 23 Sep 2019 3:11 PM | Anonymous member (Administrator)
    Experts have called a New Zealand study on fish oil supplements fundamentally flawed calling for it to be retracted immediately. They have also called for a public apology to the natural health products industry.

    The study from Canterbury University NZ stated that 60 per cent of fish oil supplements didn't contain the advertised amount of omega-3 fatty acids.

    A fundamental blunder

    But the experts point out that there was a basic error in the calculation of omega-3s in the products.

    "The study authors made a fundamental blunder in the calculation of the concentration of omega-3s in the range of capsules studied," said Lorraine Moser Chairperson of Natural Products New Zealand, the national industry organisation representing New Zealand's natural products and complementary medicines.

    "Due to the calculation errors, the paper mistakenly concluded that 40% of the products tested for omega-3 fatty acids were accurate and true to label, while five others contained between 48 and 89 per cent of the amount listed. The paper stated that just one of the products contained the amount listed on the label.

    “Though, 90% of the products met their label claims. The samples of 10 products were analysed by a reputable independent laboratory, which always conveys its results as the amount per gram.

    However, the tested fish oil products were in different capsule sizes – some were 1 gram, others were 1.5 grams and 2 grams.

    Not extrapolating the results = flawed results

    When the laboratory analysed these capsules (according to its normal testing practices), it stated all findings in terms of the amount of omega-3 per gram.

    But, when calculating the quantity of active ingredient in each capsule, the researchers failed to take account of the fact that the test results were in 1-gram units.

    Inaccurate results

    The results should have been extrapolated for larger capsule sizes. When assessing the label claims for products with 1.5-gram capsules, the researchers did not multiply the test results by 1.5 which would have given an accurate result.

    Correctly extrapolating the test results for each capsule size has shown that all but one of the tested products were well within acceptable amounts related to their label claims.

    Presenting fiction as fact

    Ms Moser says the paper has presented label inaccuracy fiction as fact, needlessly damaging the industry's reputation and concerning consumers.

    "New Zealand's natural health products industry has incredibly high standards in terms of product quality and ethical behaviour," said Ms Moser. "Ensuring natural health products are safe, effective and contain what is stated on the label lies at the very heart of what our members and we do. So, it is incredibly frustrating to see shonky research like this not only being published but also publicised," she says.

    Australian complementary medicines – the benchmark for the world

    Some of the tested products were cited to be of Australian origin.  Carl Gibson, CEO of Complementary Medicines Australia said: Australian complementary medicines, are produced according to the code of Good Manufacturing Practice and regulated by the Therapeutic Goods Administration (TGA). The TGA sets exceptionally high quality and safety standards, standards that are viewed as the consumer protection benchmark. Consumers can rightly have every confidence in complementary medicines manufactured in Australia.”

    A public apology is called for

    Natural Health Products NZ wants the NZ Medical Journal to immediately retract the paper, remove it from their website, and issue a media statement to this effect.

    A public apology for damage to the industry's local and international reputation – particularly companies that sell fish oil products is also being called for.

    Retailers also deserve an apology because it is possible that publicity surrounding the erroneous research will affect their sales.

    Media outlets that have covered the initial research have a moral obligation to balance that coverage with the issues raised here, so that consumers are made aware of the research paper's inaccuracies say Natural Health Products NZ.

    The body will also be drawing this matter to the University of Canterbury's attention and requesting that it review processes associated with an earlier thesis upon which this paper is based, as well as on the paper itself.


    Are over-the-counter fish oil supplements safe, effective and accurate with labelling? Analysis of 10 New Zealand fish oil supplements”, authored by Julia J Rucklidge, Shelby Hantzand Ian C Shaw.

  • 20 Sep 2019 6:31 PM | Anonymous member (Administrator)

    The Morrison Government is progressing its 10-year National Preventive Health Strategy. The aim is to help Australians improve their health via early intervention, better information and the targeting of modifiable risk factors as well as the broader causes of poor health. The Strategy will provide clear and measurable proposals to empower Australians to take a proactive approach to their health and wellbeing.


    Australia has the 8th highest proportion of overweight or obese adults aged 15 and over among 23. An incredible 67% of adults are overweight or obese, as are one in four children. [i]


    Carl Gibson, Chief Executive Officer of Complementary Medicines Australia said that complementary approaches can play an important role in preventive and therapeutic health. He explains: “Where weight-loss is concerned, several complementary approaches may be used. These may help people to make better choices and include mindfulness, healthy nutrition and stress reduction.”


    Examples of complementary approaches are:

    ·         Dietary supplements and herbal preparations – with various functions from increasing the feeling of fullness to inhibiting appetite and antidepressant qualities.

    ·         Acupuncture – the ancient Chinese therapy that involves the insertion of fine needles into the body at specific points. Acupuncture may enhance body function.

    ·         Meditation – to help reduces stress and anxiety and may thus help to ease emotional and compulsive eating. Mindful meditation may help enhance clarity and encourage healthier choices.

    Trained and experienced practitioners can provide expert knowledge and advice of their own

    [i] https://www.aihw.gov.au/reports-data/behaviours-risk-factors/overweight-obesity/overview

  • 18 Sep 2019 1:37 PM | Anonymous member (Administrator)

    It affects around one in five Australians - that’s nearly 4.5 million people – and it’s the result of an allergic reaction[i].

    Hay fever causes red, itchy eyes, and a runny or congested nose and it’s most common in people ages 15-59 years according to the Australian institute of Health and Welfare.

    Conventional medical approaches fall into three groups: antihistamines which block the release of histamine (the hormone responsible for the swelling and congestion), steroid-based nasal sprays and decongestants such as ephedrine. There are a few more natural or traditionally used approaches too!

    1. Vitamin C

    Like chimpanzees and guides pigs, we humans can’t make their own vitamin C which is why this delicate but powerful water-soluble vitamin is called an essential nutrient. It’s delicate because vitamin C is lost when exposed to heat and air and leached out in cooking water. It’s powerful it is a powerful antioxidant, protecting cells from free radical damage.

    Also known as ascorbic acid, body cells and tissues contain large amounts of this vitamin. White blood cells (leukocytes), the eyes, the adrenal and pituitary glands contain the highest amounts. Research shows that vitamin C supports many aspects of immunity including the production and function of leukocytes involved in immunity. Vitamin C also regenerates other antioxidants including alpha-tocopherol and in this way, it has an indirect positive effect on immunity. Vegetables and fruits are great food sources - citrus fruits, berries, kiwi and capsicums are particularly rich.

    2. Quercetin

    This bioflavonoid compound is present in many vegetables and fruits green tea and wine. Research suggests that quercetin might be an effective antihistamine, as it restricts histamine from being released from cells[ii]. Its antioxidant properties may help reduce inflammation and allergy symptoms.

    Laboratory and animal studies found that quercetin may block enzymes involved in inflammation and suppress inflammation-promoting chemicals, such as histamine.

    Quercetin is not well absorbed on its own which is why supplements may include other compounds, such as vitamin C or digestive enzymes like bromelain; these may increase absorption[iii] [iv]. Pineapple is rich in bromelain which has strong systemic anti-inflammatory effects and may help to reduce mucosal inflammation and nasal congestion.

    Research indicates that quercetin works synergistically with other flavonoids, such as resveratrol, genistein, and catechins.

    Quercetin may interact with some medications, including antibiotics and blood pressure medications.

    3. Probiotics

    Researchers have found that both Lactobacilli and Bifidobacteria spp helped to ease hay fever symptoms and improved quality of life during allergy season[v].

    Other research has shown taking L. acidophilus for four months reduced nasal swelling and other symptoms in children with perennial allergic rhinitis[vi].

    4. Turmeric

    Cooking or seasoning foods or drinks with turmeric may also be effective. Turmeric contains anti-allergic and natural decongestant properties and this popular and traditionally used spice suppresses allergic reactions[vii].

    As with any supplement, consult your healthcare provider before taking.

    [i] https://www.aihw.gov.au/reports/chronic-respiratory-conditions/allergic-rhinitis-hay-fever/data

    [ii] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5214562/ [iii] https://pubchem.ncbi.nlm.nih.gov/compound/Quercetin [iv] http://www.foodandnutritionjournal.org/vol04nospl-issue-conf-october-2016/bioavailability-of-quercetin/ [v] https://www.sciencedaily.com/releases/2017/03/170301142203.htm

    [vi] (https://www.ncbi.nlm.nih.gov/pubmed/15653517

    [vii] https://www.omicsonline.org/open-access/pharmacological-activities-of-tur

  • 16 Sep 2019 12:11 PM | Anonymous member (Administrator)

    16 September 2019

    As the peak body for the complementary medicines industry, Complementary Medicines Australia (CMA) has been conducting annual reviews of the industry for 10 years.

    CMA today publishes our 2019 industry audit, our most comprehensive to date.


    Some of the critical highlights include:
    • The sector is now a $5.2 billion Industry

    • Growth of the Complementary Medicines industry continues to outpace growth in the general economy.

    •  Exports have grown to $1 billion

    • Australia has overtaken the USA to become the largest exporter of Nutrition and Health Food to China

    • Our export markets are now at risk with the withdrawal by the Australian Government of the ability to use the iconic ‘Australian Made’ logo

    • Most Australians (7 out of 10) have used at least one form of complementary medicine in the last year

    • A third of complementary medicines users do so to manage the symptoms of chronic disease.

    Read the full report about our Australian success story here.


    For more information, contact:

    Ravinder Lilly corporate marketing communications manager


  • 05 Sep 2019 9:39 AM | Anonymous member (Administrator)
    A study published in the Journal of Pharmaceutical and Biomedical Analysis, highlights that inappropriate substances were found in several herbal medicines purchased from Australian pharmacies and other outlets. Again, Complementary Medicines Australia (CMA) wishes to share the facts about this world-leading complementary medicines industry in Australia. And why Australians can be confident in the Therapeutics Goods Administration (TGA) listed and registered products which have been subjected to the highest standards of quality control and testing in the world.

    Australian manufacturing
    “The Complementary Medicine (CM) industry expected to be worth an estimated US$180 billion by 2020,” say the authors and this is an Australian success story. An increasing number of jobs in Australia rely on this exemplary industry. And, worldwide, discerning companies and consumers have done their research and want to purchase complementary medicines from our highly regulated industry.

    “It is of zero benefit for the industry to intentionally adulterate products and damage this important and blossoming industry in this country. Our quality control is world-class. Our reputation relies on it,” says Carl Gibson CEO of Complementary Medicines Australia (CMA).
    Australian standards = the global benchmark

    Australia has the most highly regulated environment in the world for complementary medicines. These are manufactured to a pharmaceutical standard under principles of Good Manufacturing Practice (GMP). Products meet strict guidelines set by the TGA. For Australian products, what you read on the label is what you get inside.
    Widely, vociferously and repeatedly stated
    Products in the study were purchased in Australian capital cities; pharmacies, health food stores, traditional herbal retailers and online. It has been widely, vociferously and repeatedly stated that the CMA does not recommend products from overseas be purchased online or in person. 
    Regulation and testing
    Stringent regulations are applied when Australian products are manufactured and distributed. And, the TGA also conducts post-market control to monitor the continuing quality, safety and efficacy of CMs via:
    ·        Auditing good manufacturing practices
    ·        Selected and random audits of Listed products, laboratory testing of products and surveillance in the marketplace
    ·        A strong pharmacovigilance program, which involves the assessment of adverse events that are reported to the TGA by consumers
    ·        Implementation of an effective, responsive and timely recalls procedure
    ·        The placement of controls for the advertising of therapeutic goods.
    ·        Batch testing of finished products (tablets /capsules) that verifies the consistency and quality of the active ingredients within the label claim. To enhance consumer safety and confidence in Australian products and ensure compliance post-market and prevent potentially dangerous products from being sold in the first place.

    To be a listed medicine on the Australian Register of Therapeutic Goods (ARTG) a product:
    •    can only contain certain low risk ingredients in acceptable amounts that are permitted for use in listed medicines by the TGA
    •    must be manufactured in accordance with the principles of Good Manufacturing Practice (GMP)
    •    can only make indications (for therapeutic use) for health maintenance and health enhancement or certain indications for non-serious, self-limiting conditions.
    Along with the requirement to comply with the TGA’s mandated standards, Carl Gibson stresses that many factors determine the overall quality of ingredients in complementary medicine including their design, development, in-process controls, GMP controls, and process validation plus by specifications applied to them throughout development and manufacture.

    “The compositional guidelines, specifications, and monographs are an important component of quality assurance, but these aren’t the only important factors. All of these considerations are necessary to ensure consistent production of high-quality complementary medicines,” says Carl Gibson.

    He adds: “Be assured, where complementary medicine products, including herbal medicines are concerned if you see a product in your pharmacy which is registered on the Australian Register of Therapeutic Goods (ARTG) the accurate identification of medicinal herbs is a legal requirement. It would not be possible to meet consumer expectations without it.”
    Complementary medicines in Australia are more strictly regulated than products from the USA and even the UK, complementary medicines, including finished product herbal medicines. DNA barcoding is not considered to be the most appropriate testing method for authenticating products, especially those that contain herbal medicines and botanical extracts.
    Those complementary medicines sold legally in Australia must be entered on the ARTG. They are subject to assessments and requirements related to quality and safety, including:
    •         Verification and identification testing methods include botanical taxonomy, macroscopic and microscopic examination, and chemical methods.
    •         The utilisation of ingredients assessed as safe and allowed at safe levels by the TGA.
    •         Stability studies to ensure that the product remains effective and safe throughout its shelf life.
    •         Product quality reviews to ensure that quality data is aggregated and tracked over time, allowing the industry to identify and act on any emerging trends.
    •         The rigorous capturing and monitoring of adverse events by the TGA so that any emerging issues can be identified and addressed promptly. Labels of Australian products state that consumers should seek the advice of their healthcare practitioner.
    The anti-natural medicine lobby
    The minority group, Friends of Science in Medicine (FSM) is an anti-natural medicine lobby group. One of the researchers of this study, Dr Ian Musgrave, is an active member of this anti-complementary medicines group. Among many activities, they attempt to sully the term traditional medicine. But research is increasingly showing the reason why certain traditional medicines have stood the test of time and has even saved millions of lives. (reference http://www.cmaustralia.org.au/Media-Releases/7860867)
    Look at the Australian label
    “Just look at the label,” Says Carl Gibson. The Department of Health’s Therapeutic Goods Administration requires that several compulsory statements are made on Australian complementary medicines labels.
    Combatting intentional and unintentional adulteration
    Regarding the suggestion that Australian products are contaminated, Carl Gibson points to the GMP followed by Australian manufacturers. “And to help ensure that the Australian complementary medicines industry is informed and forewarned about any possible quality issues with raw materials. CMA and the Australian complementary medicines industry support the work of the American Botanical Council (ABC)” says Carl Gibson.
    ABC Founder and Executive Director, Mark Blumenthal said: “The Botanical Adulterants Program informs the industry worldwide about the most common causes of both intentional and unintentional adulteration. It provides the tools for product sponsors to combat those causes of unintentional adulteration when developing or reviewing strategies for minimising risk.”
    Consumers of Australian made CM products can be confident that they are manufactured according to the highest standards. However, this confidence does not extend to products that are not regulated as medicines or bought online or from overseas.
    Last word
    Products from overseas or purchased online outside of Australian domain sites are not subject to such tight controls including those to ingredients, warnings, recommendations, contraindications and therapeutic claims. “The stringent regulations enforced in Australia don’t apply to these products,” says Carl Gibson.
    Online purchases should only be made on the recommendation of a qualified healthcare professional or bought from a known and reputable source.

    For more information, please contact Ravinder Lilly on Ravinder.lilly@cma.org.au

  • 03 Sep 2019 10:41 AM | Anonymous member (Administrator)

    They have been used since time began and you've probably read the term on the labels of complementary or herbal medicines. But what does traditional mean?


    Traditional medicine has a long history, fossil records reveal that our ancestors used plants as medicines at least 60,000 years ago. The World Health Organization (WHO) defines the term Traditional medicine as: "The sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness."

    Every region around the world has its own indigenous medicines based on herbs and plants grown in the area. It's thought that early humans learnt about plants when gathering food. Inevitably, as well as edible plants, our ancestors also consumed noxious plants. Over time valuable lessons were learnt. For example, what were the edible options? Which plants or parts of plants should be avoided. And, which could be used to make remedies that could positively affect the health and wellbeing. 

    So, it's not surprising that some of today's effective, conventional medicines are derived from traditional remedies. For example, the ancient Egyptians used myrtle leaves to treat aches and pains. And Hippocrates, widely accepted as the father of medicine, used an extract of willow bark in the fourth century BC to treat fever. It wasn't until the 1800s that the active ingredient in both these remedies was found to be salicylic acid (aspirin). Aspirin is still widely used today. You could say that in this case, science followed traditional medicine and not the other way around. And here's another.

    In 1972, the Chinese chemist Tu Youuou announced the discovery of a substance, artemisinin, found in a Traditional Chinese medicinal herb - wormwood (Artemesia annua), which inhibits the malaria parasite. It was part of a herbal medicine formulated in the fourth century AD. This discovery saved millions of lives and earned Tu Youuou the Nobel prize for medicine in 2015. 


    So where are we today? In an ideal world, traditional medicine would be an option offered by a well-functioning, people-centred health system that balances curative services with preventive care. Traditional and complementary medicine (T&CM) is an important and often underestimated health resource with many applications, especially in the prevention and management of lifestyle-related chronic diseases, and in meeting the health needs of ageing populations. Given the unique health challenges of the 21st century, interest in T&CM is undergoing a revival.


    2019 marks a time when the World Health Assembly (WHA) saw the official release of the WHO Global Report on Traditional and Complementary Medicine. The report provides a comprehensive overview on Traditional and complementary medicine (T&CM) and includes input from over 90% of WHO member states. Importantly it indicates an increased acceptance and engagement with T&CM professions globally. It provides valuable information for policy-makers, health professionals and the public for capitalising on the potential contribution of T&CM to health and well-being.

    CMA’s Health Industry Health Future Strategic Plan 2020-2025 lays the foundations for a more consumer led approach to healthcare where complementary medicines are part of an integrated and preventive healthcare framework.

  • 14 Aug 2019 10:02 AM | Anonymous member (Administrator)

    Pharmacist Jacqui Hagidimitriou was looking for a career that encompassed her love of biochemistry and interaction with people. She found it in pharmacy.

    When she was left in charge of the pharmacy for the first time seven years ago, Jacqui realised there were many natural medicines that she didn’t know much about.

    “It was a small store, and I decided to find out more about natural medicines. I have a creative streak, so it was clear that I wanted to learn a bit more.”

    She started going to seminars and trying products herself.

    “There was quite a lot of biochemistry involved and that sparked my interest in nutrition and naturopathy. I could see the results for myself, and that just made me want to know more.”

    Her journey has led to tertiary education in Nutritional Medicine, to be able to provide the most up to date complementary medicine advice in the pharmacy.

    The right advice

    “Probiotics are very popular with patients because there is more acceptance around their use now. I find that doctors recommend that pharmacists help patients to choose the right probiotic for each individual’s needs. Asking questions is important, but asking the questions that patients don’t know the answer to is vital to get a complete picture of a person’s needs.”

    “For example, if a patient came to get some advice on using complementary medicine for the relief of inflammation, it’s crucial to find out if that inflammation is acute or longstanding etc. This is because while fish oil may work, it takes a longer time to bring about an effect. And, large doses are needed for pain relief. If the patient wants faster relief, I would recommend turmeric – it’s all about what the individual needs.”

    Complementary Medicines in Australia 

    “Patients often ask about the use of supplements, and I think that here in Australia, we have an effective and stringent system in place. Patients often come and talk about products that they have seen in overseas websites and I tend to steer them back to Australian products.’

    Too much of a good thing?

    “Even with natural medicine, there are issues with taking too much, but that can be the case with everything not just complementary and conventional medicine. I think it is important to take the time to talk with the patient and understand the whole picture for safe and effective recommendations.”

    Is there a knowledge gap?

    “I think that it is vital to be open-minded about learning the biochemistry and the mode of action of so many products and even nutritional mechanisms of action – from herbs and spices to nutritional supplements. It’s important to understand their mode of action and the potential for interactions.

    To be honest, I simply didn’t know about the complex method of action. I think complementary medicines are useful either taken alone or in conjunction with conventional medicines in the right circumstances. But you can have too much of a good thing – whatever kind of medicine you’re talking about. That’s why understanding more about natural medicines is so important.”

    To find out more, Jacqui would recommend the textbook by Braun and Cohen, Herbs and Natural Supplements. Plus, more and more education events are being organised by companies.

    "Depending on banner group, a pharmacist will also have, a range of company-wide learning opportunities." says Jacqui.

    "And most pharmacies have MIMs which has IM Gateway; this is quick and easy to use.

    Last word

    Jacqui is the managing pharmacist at TerryWhite Chemmart Samford, where they have launched The Clinic Hub -  an allied health and integrative space for additional pharmacy services. This has allowed Jacqui to develop nutritional programs to improve their customer’s wellbeing.

    "We provide services in the pharmacy setting and can delve deeply into a patient's diet and lifestyle, and we offer a range of programs including digestive and menopause wellbeing programs."

    Find more information at TheClinicHub.com.au.

  • 07 Aug 2019 3:13 PM | Anonymous member (Administrator)

    By Carl Gibson CEO

    A major new study has shown the link between low vitamin D levels and depression in older people and is currently hittingg the headlines.

    The study came from The Irish Longitudinal Study on Ageing (TILDA) at Trinity College Dublin. It showed for the first time in Ireland that a deficiency in vitamin D is linked with a major risk for depression over a four-year follow-up period. Vitamin D deficiency was associated with a 75% increase in the risk of developing depression within four years (the period that participants were studied).

    The most extensive representative study of its kind

    Published in The Journal of Post-Acute and Long-Term Care Medicine (JAMDA), the results are part of the most extensive representative study of its kind. Researchers examined the vitamin D status of older adults and depression and then re-examined the individuals four years later. 

    Other smaller studies have linked low vitamin D levels with depression, but few studies have followed up with the same people over time. Also, other studies did not tale existing depression, chronic diseases, physical activity and cardiovascular disease into account. People taking anti-depressants and vitamin D supplements were not included in the study either.

    Vitamin D: protection for brain

    The authors suggest that the findings could be due to the direct effect of vitamin D on the brain.

    Ageing affects the structure and function of the brain and vitamin D may protect against these changes. Other research has linked low vitamin D status with neurodegenerative diseases such as Parkinson’s Disease, dementia and multiple sclerosis as well as a range of other chronic conditions.

    Dr Eamon Laird was the senior study author and Research Fellow with TILDA. He said: “What is surprising is the large effect on depression even after accounting for other control variables. This is highly relevant for Ireland as our previous research has shown that one in eight older adults are deficient in the summer and one in four during the winter. Moreover, only around eight per cent of older Irish adults report taking a vitamin D supplement.”

    “Given that vitamin D is safe in the recommended intakes and is relatively cheap, this study adds to the growing evidence on the benefits of vitamin D for health. It also helps to continue to impress the need on our public health bodies to develop Irish vitamin D recommendations for the general public. Up to this point, these are severely lacking.”

    More about vitamin D

    Vitamin D is different from other vitamins - chemically speaking it is more a hormone than a vitamin. As well as being vital for healthy bones and teeth, vitamin D also regulates cell growth, neuromuscular and immune function, and reduction of inflammation.

    Unlike other vitamins, our primary source is not from food – most of our vitamin D is made by the skin when UVB light reacts with a fatty cholesterol-like substance in the skin (hence it is also called the sunshine vitamin). So, you would think that in Australia, the sunburnt country, Australians would not be short of vitamin D. But you’d be wrong. 

    Australians and vitamin D deficiency

    Vitamin D deficiency is surprisingly common and affects a large proportion of Australians.One in three Australians is deficient in vitamin D and nearly three quarters (73 per cent) had levels considered by many experts as below the optimal for musculoskeletal health (https://www.deakin.edu.au/research/research-news/articles/vitamin-d-deficiency-strikes-one-third-of-australians). Getting enough vitamin D through safe sun exposure, diet and/or supplements is vital for general good health and to help fight off chronic diseases.

    Three tips to boost vitamin D levels

    1. Take a walk

    In winter, midday is the best time to get out; the energetic UV that produces vitamin D is not around in the early morning or late afternoon.

    Try a midday walk exposing your arms or equivalent area for about seven minutes in summer and 12 minutes in winter in Cairns) to seven minutes in summer or 47 minutes in winter  in Hobart on most days over a week to maintain vitamin D levels 

    2. . Chose vitamin D-containing foods 

    Around 10 per cent of your requirements come from food - vitamin D rich foods include:

    • Liver (this isn’t suitable if you’re pregnant or planning pregnancy as it can also contain very high levels of vitamin A).
    • Oily fish – such as salmon, sardines and fresh tuna.
    • Fortified foods – including breakfast cereals, eggs and milk. Full-fat milk contains the most vitamin D, and that’s one reason why whole milk is best for toddlers and young children. You can now also buy mushrooms that contain higher levels of vitamin D.

    3. Select an Australian supplement 

    supplements can raise blood vitamin D levels when deficiency is moderate. Cholecalciferol (vitamin D3) 1000 IU or 25 microgram is the supplement most commonly used; multivitamin supplements with 32–200 IU per unit don’t contain enough vitamin D to treat or prevent vitamin D deficiency.

    If levels are very deficient (ask your doctor for a blood test to find out), you may need injections of vitamin D to raise blood levels quickly. As mentioned, the sun is the primary source of vitamin D.  However, if you have a diagnosed deficiency, exposing yourself to the amount of sun you may need to raise your vitamin D levels could pose a health risk. Your GP may recommend vitamin D supplements, which should be taken strictly as directed. Once low vitamin D is treated, you’ll need maintain normal vitamin D levels. Talk to your healthcare practitioner for advice.

    References available on request.

  • 06 Aug 2019 3:27 PM | Anonymous member (Administrator)

    Sport in Australia has again been rocked by allegations of the use of banned substances. Australian swimmer Shayna Jack recently tested positive for the banned drug Ligandrol.


    A selective androgen receptor modulator (SARM), Ligandrol was developed for the treatment of medical conditions such as osteoporosis; it aids the growth of muscle mass. The source of the drug in Ms Jack’s system has not been identified.


    Re-emphasis, reiterate

    Complementary Medicines Australia (CMA) is keen to reemphasise Australia’s commitment to well researched, responsibly formulated, evidence-based, high-quality screened and tested products.


    Produced within strict government guidelines

    Those choosing Australian made products can be confident that they are manufactured according to the highest standards. They are produced according to rigorous guidelines set by the government’s Therapeutic Goods Administration (TGA).


    Australian products are, in fact, more strictly regulated than those from the USA and even the UK. Manufactured to pharmaceutical standards under Good Manufacturing Practices (GMP), strict safety and quality regulations apply and are stringently enforced.


    Is it a trusted Australian product?

    Australian made products feature an AUST L or AUST R number printed on the front of the label. If these are absent, the product has not been produced within the exacting guidelines required by the Australian governmental departments. They do not comply with Australian quality standards.


    Australian made products are also tested regularly and comprehensively to ensure that the ingredients on the label are those in the bottle. This together with a range of strict processes provide that consumers have access to 


    Less confidence in online and overseas products

    The ingredients, warnings, recommendations, contraindications and therapeutic claims are tightly controlled in Australian made complementary medicines. But this confidence does not extend to products bought online from overseas. These products are not subject to the same regulations as those enforced in Australia. CMA advises that purchases of this nature should only be made on the recommendation of a qualified healthcare professional or from a reputable retailer.


    Australian Sports Anti-Doping Authority 

    Australian Sports Anti-Doping Authority (ASADA) advises that no supplement is safe to use, and athletes should not risk their careers by taking a supplement. However, ASADA recognises that there may be circumstances where sports dietitians recommend supplements, or where athletes choose to use supplements.


    In these cases, ASADA advises athletes to use supplements which have been screened for prohibited substances by an independent company, such as HASTA or Informed Sport. 


    ASADA does not endorse any manufacturer of nutritional products. This would necessitate wide-ranging, routine and ongoing tests in place for every batch of nutritional products available for sale in Australia.


    To find out more contact: media@cmaustralia.org.au 



  • 18 Jul 2019 1:45 PM | Anonymous member (Administrator)

    By Carl Gibson

    I am delighted to share that Complementary Medicines Australia (CMA) has been named Association of the Year.


    As the CEO, I was humbled to accept the award in front of over five hundred delegates from Australia’s not-for-profit sector at a gala dinner held at the Parliament of Australia, Canberra, on 15 July 2019. The prestigious award was presented by John Peacock of the Associations Forum, a body committed to assisting associations in governance, operations, membership and finances.


    Accepting this highly coveted award was something I was very proud to do. It demonstrates CMA’s professionalism and commitment to its members, members who deliver the highest quality complementary medicines to our consumers.


    So how did all of this come about?

    At CMA, we develop our Vision and Strategy on a five-year basis. Vision 2020 set out our strategic plan for the period 2014-2020 and was delivered successfully two years earlier than anticipated. We are now working on our new Strategy: 2025 Health Industry Health People.


    As part of the development process, we engage the CMA Board of Directors with a professional facilitator to establish the framework and consult with members with a Member Roadshow. Their input is vital to developing our shared strategy. Part of the CMA Vision and Strategy is the development of a clear and concise work program that supports the organisation's Strategy.


    CMA Directors track the delivery of the work program at each Board Meeting so that we can assess our successes and learning points.

    • The work program is shared with our members to ensure that as an industry, we are united in our goals. This approach has led to extraordinary industry growth.
    • Good governance is vital. My background includes a Master of Science in Corporate Governance, and this is an area which is always uppermost in all of our actions. We pride ourselves on having robust systems and processes in place; these are reviewed annually.


    Successes and Achievements

    Healthplex – opening up new markets

    Recently in Shanghai, CMA’s Australian Pavilion at China HealthPlex united 18 Australian brands under one banner. Australia was host to the biggest international pavilion and it successfully showcased the best of Australia to our largest export market, China. The aim was to open up a vital new income stream for the association and for industry.


    Cutting-edge Seminars
    A new initiative was launched this year: Business Seminars. The aim was to enable our Service Provider Members the opportunity to host a webinar open to our members showcasing the latest trends, opportunities and offerings. From PR & Communications to Export opportunities, the webinars are now held monthly and attract an ever-growing number of participants.


    Innovation Day and Supplier Expo

    Innovation is the lifeblood of our industry – access to new ingredients is vital to our ongoing success. Thus, CMA launched a new conference showcasing innovation and providing expo space for our industry suppliers attracting over 250 participants and generating a new income stream.


    Recommendations implemented

    Following an extensive review of regulation into the Complementary Medicines sector over three years by an expert panel established by the Prime Minister, the Government commenced the introduction of new rules and regulations of our industry. CMA successfully negotiated over 95% of our recommendations be implemented as part of the reforms. Australia is now at the forefront of the most progressive legislation for our sector in the world, with policies that promote the industry, protect research and reward innovation. We are the only country in the world to offer two-year market exclusivity for new natural ingredients – and that’s a world first!


    Made in Australia

    The complementary medicines industry was significantly impacted after a change to Australian Consumer Law, were as an unintended consequence of food sector reforms, many Australian manufactured CM products would no longer be able to claim: ‘Made in Australia’. CMA successfully advocated that this unintended consequence would harm our $1 Billion export market and risk manufacturing industry jobs. After a concerted campaign and task force meetings, the Government announced it would reinstate a clear policy that would enable our sector to confidently make a ‘Made in Australia’ claim, a key factor for companies seeking an international competitive edge.


    Vitamins and Dietary Supplements

    CMA conducts an annual industry audit of the sector. The latest 2018 industry audit revealed that industry sales have grown to over $5.2 Billion. The Vitamin and Dietary Supplement category alone has doubled over the last ten years.

    The industry has grown $2 billion over the last five years, with healthy growth in our export markets generating over $1 Billion in revenue – accounting now for 20% of all sales.


    Australia is now Number one Importer into China for Nutrition and Health Food

    I am proud to say that Australia has become the largest source of Nutrition and Health Food Imports with an import volume of AU $940 million (US $670 Million). Australia achieved a 60.8% year on year growth of imports into China of Nutrition and Health Food Imports

    Source: China Chamber of Commerce for Import and Export of Medicines and Health food Products (CCCMHPIE)


    A Leading Association

    As an organisation, CMA has experienced a transformation over the last five years. As an Association, we are now relevant and successful in representing our membership. Our vision, mission and strategy are clear and, as an industry, we are united. CMA has gone from representing around 50% of the sector to over 85%. We have doubled our financial reserves providing financial stability and security and a much-needed fighting fund for the future. CMA has grown its revenues as an Association from $1.6 million to $2.8 million by adding additional member services and developing our service offerings. We have transformed into a healthy association, thanks to the support and guidance of the Associations Forum.


    I am so proud of our achievements so far and would like to stress that our commitment to providing leadership, strategy, advocacy and support to our important industry remains our top priority.  


    Being recognised as the Association of the Year acknowledges our association as having achieved all-round excellence with demonstrated ability to influence government decision making, deliver world-class conferences and exhibitions and publish meaningful market intelligence. It also acknowledges the fact that thanks to careful financial management, CMA works hard to provide valuable services in the most cost appropriate way for members great and small. The award is also recognition of the continual evolution that helps to ensure that CMA is and remains relevant to the dynamic needs of our member businesses.


    Inspirational direction from the Board of Directors and the support of a highly engaged membership has meant that CMA can assist the complementary medicines industry in Australia to grow, create jobs, demonstrate and deliver world-class quality products, operate sustainably and open new doors to international trade. Being named Association of the Year recognises the dedicated individuals who work to ensure that we are and will continue to be an integral partner to our important industry.


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