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CMA Board Members

CMA Board Members

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The CMA Board comprises a blend of experience, skills and vision necessary to ensure the success of the complementary healthcare industry.

CMA's President

Ian Chant - Aker BioMarine Antarctic Australia, General Manager

Ian has had senior positions in public and private organizations since 1987. He has worked on Industry agendas with the Queensland State Government. He has been part of the Complementary Medicines Industry for more than 20 years. Throughout his career he has held positions in the Laboratory, Production Management, Sales & Marketing, Business Development and General Management. For over eight years he ran his own Management Consultancy providing advice on Strategic Management as well as lecturing at Universities and Leadership Development programs. More recently he has been involved in manufacturing in China and International Business Development.

Ian has been a Fellow of the Australian Institute of Management, a Chapter Leader of the International Society of Pharmaceutical Engineers, a Diploma Member of the Institute of Brewing (Master Brewer) and holds a degree in Applied Science and Post Graduate qualifications in Applied Science and Business Administration.

Sally Brumley

Carl Gibson - Complementary Medicines Australia, Chief Executive Officer

Carl Gibson started his career in the UK as a public servant, before joining the Conservative Party as a media and political adviser.  He served under UK Prime Minister John Major from 1990 to 1994. His career spans over 25 years and he has specialised in Regulation, Public Policy and Campaign Communications. He was part of the senior leadership teams that transformed Allscripts-Misys the USA healthcare software company and UK nuclear generator British Energy. He was most recently Head of Brand & Communications at Australia's leading natural health company Blackmores, before being appointed in September 2013 as Chief Executive of the Complementary Medicines Australia.

Carl holds a Masters of Science in Corporate Governance and serves on the Advisory Board of The National Institute of Complementary Medicines, The Complaints Resolution Panel and the BCompMed Course Advisory Committee for Endeavour College of Natural Health. 

Daniel Baden - Executive Director - BioMedica Nutraceuticals

Daniel started his work life in corporate business, but has been involved in the Natural and Complementary medicine industry since 1985. He has qualifications as a Naturopath and Medical Herbalist. In this time he has practiced as a Naturopath in Sydney, lectured at the Naturopathic Colleges, and spoken at conferences and seminars in many different countries. He has accepted invitations to participate on a number of university, college and industry boards and committees both locally and internationally. On the business side Daniel founded Traditional Medicine Supplies in 1989 which, before he sold the company, represented 120 industry suppliers to nearly 10,000 practitioners, on-line retailers, health food stores and pharmacies. Previously he had also started Phytocare, a retail brand which he has since sold. In 2000 he became a founding director of BioMedica Nutraceuticals, a practitioner brand, where he currently serves as the Executive Director.

Zephanie Jordan, Chief R&D and Quality Officer at Pharmacare Laboratories

Zephanie has worked in the Consumer Healthcare industry for more than 25 years in Australia and overseas. She has experience leading and balancing regulatory compliance, innovation and policy influence in healthcare, food, cosmetic and chemical companies.

She has worked for RB, J&J, GSK, Boots Healthcare, Faulding and P&G. She has also worked for ASMI (now CHPA) as Scientific Director and it was during this time that she collaborated with the former Complementary Healthcare Council (CHC) on a range of issues. In 2004-5 she was an independent consultant and was contracted by the TGA to work on the Complementary Medicines Evidence Guidelines. Zephanie holds qualifications in Food Science, Pharmaceutical Science and Wine Science. She is an advocate for self-care, championing policy reform to drive proportionate regulation and incentives for innovation.

Michael Bracka - Chief Executive Officer, Integria 

Michael joined Integria Healthcare in January, 2019. Originally from Victoria, Australia, Michael is a proven business leader both domestically and internationally, with a track record of driving profitable growth in highly competitive consumer product markets in Australia, Asia (particularly China) and North America. Michael commenced his career in sales and marketing at Mars Confectionary and since then has held senior leadership positions with well-known brands and companies including, Benckiser (ANZ), P Z Cussons (Managing Director, ANZ), Kellogg’s (Managing Director, ANZ), Manassen Foods (CEO ANZ), Freedom Foods (CEO ANZ and then CEO North America based in California), and, most recently, Executive VP for A2 Milk China and Head of Emerging Markets for A2 Milk China, Southeast Asia and Middle East, based in Shanghai.

Michael has experience in health & well-being products from his time at Freedom Foods. He has an affinity for natural healthcare and is passionate about living a healthy lifestyle.

John O’Doherty, Head of Public Affairs, Blackmores Group

Prior to joining Blackmores in 2018, John worked for the Australian Government in a Senior Adviser capacity for the Health, Industry Innovation Science and Environment portfolios. John has also worked for financial consulting and law firms, and has covered federal politics as a member of the Press Gallery in Canberra. 

 Gulhan Demirci - Innovation and NPD Manager at NutriSmart Australia

Senior Manager in the areas of Product Development, Compliance and Regulations. With over 22 years of industry experience in a variety of R&D and commercialization areas mainly focused on Pharmaceuticals and Complementary Medicines.

Primary strengths are with compliance within the TGA environment, GMP manufacturing and operations encompassing the requirements of TGA and FSANZ. One of the key managers who are responsible for the manufacturing and marketing of Natural Health products in Consumer Healthcare. To date she has launched over 250 Listed Medicines with the TGA and 8 Supplemented Sports Foods/Medical Foods under the requirements of FSANZ.

Dr Michael Osiecki, PhD, BBE (Chemical), BBiotech (Hons). 

Dr Michael is the Managing Director of Bio Concepts and the second generation of Osiecki biochemists. With scientific prowess and a passion for the industry, Dr Michael is at the forefront of education in nutritional medicine. 

Paula Hann - Managing Director AZN - Metagenics

Paula Hann has worked for Metagenics ANZ for over 17 years. During this time she has worked in various roles in sales and marketing on both the Practitioner and retail side of the business. In her time at Metagenics ANZ Paula has been responsible for multimillion dollar marketing budgets, and played an integral role in the marketing and promotion of leading retail brands like Inner Health and Ethical Nutrients. Paula and her team have lead the delivery to market of industry first probiotics and novel delivery systems of natural medicines.  Paula has also played a key role in driving the growth of market leading Practitioner brand, Metagenics, and is proud of the  industry leading education for healthcare professional that Metagenics provides.  She is a passionate advocate for the industry and believes that natural medicine is the medicine of the future, and it’s role will only become more important as we battle to address the rising tide of chronic disease. 

Simon Pothecary - Fiji Kava Ltd - Chief Operating Officer

Mr. Simon Pothecary is the Chief Operating Officer of Fiji Kava Ltd.


Ben Rowe - Brauer Natural Medicine - Chief Executive Officer

Ben has over 25 years of experience in business development, marketing, strategy and general management roles across a variety of industries.

He holds a Bachelor of Economics, Associate Diploma in Marketing and in 2016 was awarded an Industry Leaders Fund scholarship to study the Advanced Management Program at INSEAD Business School.

Ben Rowe has been the CEO of Brauer Natural Medicine for the past 6 years and became a Board Member of Complementary Medicines Australia in 2015.

Rachel Carter - Head of Sales and Marketing, SFI Health 

Rachel was co-opted by the CMA Board of Directors in July 2020. 

Rachel has over 25 years’ experience in Sales and Marketing with a passion for natural health and leadership.  In 2016 Rachel merged her passions and entered the world of contract manufacturing heading up the Nutraceuticals division for Australian Pharmaceutical Manufacturing where her team managed and serviced Swisse and Blackmores before joining Frank Caruso at Carusos Natural Health on his Leadership Team in 2018.

Rachel first started her career, after studying Sales and Marketing, in retail where she was the youngest manager within the Organisation at the age of 19.  She then went onto follow her business to business ambitions in FMCG where she enjoyed 10 wonderful years moving through the ranks from Sales Representative through to Marketing Manager, before becoming a mother to 2 beautiful girls.

Her strength in leadership combined with her sales, marketing negotiation and strategy skills is what drives her every day to make a difference in her people, herself and the industry she represents. 
Rachel is always seeking innovative ways to approach challenges and thrives in an environment of change.  

Andrew O’Keefe - Vita Life Sciences Managing Director

Andrew has over 20 years’ experience within the complementary medicine and pharmaceutical industries. Andrew is currently the Managing Director for Vita Life Sciences, a listed company on the Australian stock exchange. Vita Life Sciences is a multinational healthcare company that formulates and distributes a range of vitamins and supplements, including Herbs of Gold and VitaHealth brands, across Australia and South East Asia.

Prior to joining Vita Life Sciences, Andrew was the CEO for Go Vita Distributors, Australia’s largest health food distributor and retailer. Andrew also spent 5 years as Blackmores State Manager and 10 years with Sigma Pharmaceuticals in senior management and operational positions. Andrew has extensive national and international experience within sales, marketing, and distribution businesses. Andrew has spent all his commercial life driving strong business performances through an inclusive and performance-based management style.

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