The Social Selling Award is supported by Direct Selling Australia and Complementary Medicines Australia. This award recognises excellence demonstrated by an organisation that provides quality complementary medicines to consumers via the direct selling sales channel.
Peter Hurley, General Manager of Herbalife Nutrition Australia and New Zealand holds the 2019 CMA Social Selling Award
Peter Hurley, General Manager of Herbalife Nutrition Australia and New Zealand stated “We are honoured to be recognised as a premier global nutrition company that continues to provide high quality products to meet the demands of today’s market. This achievement would not be possible without the great work of our Members and employees. I am proud to be part of this amazing company.”
Global Nutrition Advisory Board
Among the many features that make Herbalife Nutrition stand out, the company is proud of their Nutritional Advisory Board (NAB). This global team of nutritional experts provide both dietary advice and scientific leadership. A representative of the NAB tours Australia on an annual wellness tour of major cities, offering free public talks to share their practical nutritional tips, easy ways to achieve balanced nutrition, and ways to incorporate exercise into each day.
Herbalife Nutrition is also proud to provide ongoing training and support to their Independent Members. This is achieved through regular meetings and sales training sessions held monthly in each state. There is also a range of downloadable resources available on their member website.
For example, former UK Olympian, Samantha Clayton, shares practical exercise tips. Susan Bowerman, the Senior Director of Worldwide Nutrition Education and Training at Herbalife Nutrition, provides unique recipes and nutrition resources that members can access and share with their customers. The aim is to constantly improve knowledge of health and nutrition and help members build their business.
As far as product innovation is concerned, the company responded to the global trend towards plant-based proteins by launching Formula 1 Select: a nutrient-dense meal replacement shake formulated with pea, quinoa and rice proteins. It does not contain any GMO ingredients, is dairy and gluten-free. To sum up, it’s a clean and healthy option for today’s selective consumer.
Herbalife Nutrition is the number one brand in the world for meal replacements, protein supplements and weight management according to Euromonitor International Limited (2019).
The company’s sports nutrition brand Herbalife24 demonstrates their commitment to quality assurance. The comprehensive performance nutrition line has been developed to power athletes 24-hours a day. Each batch of Herbalife24 products are tested for substances prohibited in sport in Australia and New Zealand. Batch testing is done by BSCG and Informed Sports.
Herbalife Nutrition sponsors A-League soccer team, the Western Sydney Wanderers. Members of the NAB, including Dr Dana Ryan, a sports nutrition expert who has worked with LA Galaxy, provide training and support to the soccer team during visits to the Wanderers’ training facility.
Opportunities for members
Herbalife Nutrition provides a low cost start up business opportunity and practical guidelines to build a business. Customers can be assured of high-quality products backed by science. After all, it is Herbalife Nutrition’s mission is to improve the nutrition habits of people around the world while promoting a healthy active lifestyle.
Passionate about giving back
Because members are passionate about the products and also passionate about giving back, the Herbalife Nutrition Foundation (HNF) was established. HNF supports six charities in Australia and New Zealand. This includes Sunshine Butterflies, which specialises in providing information, support, resources and activity programs to people and families living with a disability. Another is the Lighthouse Foundation which provides homeless young people with a home and tailored therapeutic care that helps these vulnerable young people recover from trauma. Herbalife Nutrition Foundation supports the nutrition education programs of each of their charity partners.
For the last six years, groups of Herbalife Nutrition Independent Members have participated in an 840km cycle - the HNF Bike Ride - to raise funds in support of these charities. Members have raised over $430,000 through the HNF Bike Ride since the event began.
Herbalife Nutrition’s philosophy is one team and the team – employees and members – have all contributed to winning the 2019 CMA Social Selling Award.
“Herbalife Nutrition is passionate about continuing to take a proactive approach to help people improve their nutritional habits with great-tasting, science-backed nutrition products to help everybody get the right balance of healthy nutrition. I am proud to be part of this amazing company,” ends Peter Hurley.